The rice circle is a kingdom.

13 Mar 2023

If anyone writes the history of the development of social networks in China ten years later, the beef written by Wu Yifan and Hu Pu should be regarded as an important stroke.

Wu Yifan's team sent a lawyer's letter directly to the forum, and fans' anti-triad reports followed.

Hu Pu Guan Wei came off directly and led the JRs to fire guns at Megney and Wu Yifan.

later, Wu Yifan released Diss Track "Skr" and an ID released "Niudao Kill" for Tiger Pop users, which directly made the whole incident completely out of control.

of course, what I didn't expect is:

is the rice circle really like a cult, as everyone thinks?

if you want to give you an examination question, please translate the following sentence in normal Chinese:

first of all, clarify a few concepts:

friends who don't know anything about it may wonder: isn't this the same thing as fans in the 1980s and 1990s?

is not only a set of independent discourse system mentioned at the beginning, how to organize activities, raise funds, do public welfare, support for various names, vote on the list, anti-triad control and evaluation …... All these have formed a set of professional response plans.

click on it, it's all bad for idols.

"Control Review" is the abbreviation of "Control Review".

for example, in the following post, the official Weibo of the TFBOYS group released a few days ago to celebrate the fifth anniversary of the combination of Weibo. The competition among fans of Wang Junkai, Wang Yuan and Yi Qianxi in the comment area is a typical review.

three.

if you are unlucky to be on the same flight as a traffic student, the person who will pick you up may already be submerged in the sea of fans.

when Chen Linong, a popular "idol trainee" from Taiwan, first became popular, he was scared by the size of the mainland's pick-up fans.

what fans in the food circle want most is to be certified as an idol, so today's gifts are strange in order to gain a sense of existence.

of course, the aid is not only at the airport, but also the annual birthday assistance.

Building light shows, landmark LED screens, theme planes, hot air balloons, cruise ships, where you can think of text, fans have used it.

there are some unexpected things among them.

however, you might as well think about this:

even the professionals employed by the world's top companies with the highest pay may not even be able to carry out promotional activities on the same scale as the food circle.

as Party B, I once worked with a well-known foreign makeup brand on a project.

this comes from the aid culture of the Korean entertainment circle. Once there were forums and websites with independent domain names (which is also the source of the word), social networks have replaced forums and home pages. It has become a Weibo + fan base.

the "data group" is responsible for "swinging blogs" to the idol's Weibo, that is, making the data of referrals look better;

the "frontline group" takes pictures at the scene and posts them to Weibo after revision;

of course, if birthday aid is involved, there will be many temporary small organizations in the rice circle, which are responsible for supporting different projects.

for example, when the hottest man Cai Xukun released his new song MV on Weibo, fans retweeted the data to a dreadful amount of more than 58 million.

Yes, even I, who has been immersed in various food circles all the year round, was shocked.

of course, it is not enough to rely on the love of fans to generate electricity.

and the birthday aid mentioned above, as well as the support for debut, the release of new songs, and the box office of the movie, mostly rely on the food circle to raise money.

three names you may not have heard of: Li Yitong, Huang Tingting and Feng Zhiduo, in the annual final election of their combination SNH48, the number of votes obtained is translated into cash, all in tens of millions of dollars.

even the black man in the meal circle is doing so much better.

while giving birthday aid to idols, fans will also do public welfare in the name of idols, whether it is environmental protection or vulnerable groups.

the madness of the food circle culture has also attracted the attention of the venture capital circle.

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the SNH48 just mentioned, the general election alone can attract more than 100 million yuan in cash flow, which also enabled Siba, the group's operating company, to complete an undisclosed amount of round C financing last year, valued at more than 5 billion.

this is also because of the power of capital-don't think that the data created by fans for idols and anti-triads are ridiculous, and it is not meaningless to raise funds for works. This is the key to determining idol resources and remuneration:

six.

this may be a bit extreme, in fact, the rice circle does not destroy young people as many media say, but on the other hand, it does not bring the so-called "positive energy" as advertised by fans.

Aidou in this ecology seems to be a living person, but in essence it has become a "walking database".

as for the work and professional level, it is no longer so important.

I often think of the peak of Chinese music at the beginning of the 21st century.

in 2002, Tao Zhe's Black Willow and Jay Chou's Octave were released as twoOne of people's peak works, fighting to the death for the Golden Melody Award.

but at that time, the star-chasing behavior of fans was still very simple. Even if they were flushed on the post bar and BBS, there was no similar behavior of large-scale brushing sales. If you can put up posters at home and collect a few albums cd, you can already be called ashes powder.

Ten years ago, idols and pronouns are all supported by his own works-Jay Chou is a creative genius, Tao Zhe is the godfather of Rankampampscape B, and fans are also proud.

this seems to be the case with artists from that era.

looking back at the entertainment industry in today's ecology, there are frequent tragedies of "human collapse". Either the image of a good man is cheating, or the image of a boyfriend-to-be is out of order, making fans eat collectively.

fans are an important support for Aidou, which in itself is understandable.

but whether it is such an ecology that makes the food circle culture rise, or the rise of the rice circle culture, leads to such an ecology, we no longer know, and it is no longer very important.

as we all know, in such a closed-loop environment, it has become more and more difficult for artists who really want to survive and stand out from good works.

typesetting Editor | Chen Lian